Liz Kaufman and the battle against Measure 37
June 25th, 2007
The fight to revise Measure 37 is already significantly ahead due to its biased, brilliant ballot title. But, as we saw in 04, even if the field slopes away from you, a lousy general can really screw things up.
Liz Kaufman is leading the reform troops. Who is she? Willamette Week says that she “dominate[s] strategy in most political races” and also notes that she is an “ace strategist”. And, here:
Liz Kaufman helped win every city, county, regional government, school bond and levy campaign she joined this year. As a 20-year campaign veteran and grassroots organizer, Kaufman will share what she learned this November – including why your ballot title is critical to success.
(Wait, didn’t she lose Measure 36??) General Kaufman knows that ballot titles are critical, and she has presumably spared nothing when it comes to getting such a wonderful, devious title this time.
And here’s a bit on her process:
The campaign used a paid consultant to a greater degree than in past campaigns and, while this was a significant cost, it paid off. The consultant, Liz Kaufman, was instrumental in developing campaign strategy and messages. She crafted survey questions, analyzed results, trained building captains, wrote phone bank and canvassing scripts, helped write and edit a dozen voters’ guide endorsements, and had her team design and write six hard-hitting campaign mailers with careful attention to message. She managed printing and mailing schedules to coincide with historically high-turnout days during the vote-by-mail period. Mailings targeted voters who had registered since 2004 and all voters who voted in two or more of the past four elections. They were addressed to women, when possible.
(Ugh, surveys! We know how (in)effective those were in crafting the 04 anti-37 messages!)
Related posts: Defeating the next Measure 37, Damascus and Measure 37, Land Use Watch primary endorsements...
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